When it comes to standing out as a business online, it’s not enough to just write content. Writing good content is the first step, but differentiating yourself from your competitors is key. Now that we’ve talked about the basics of content marketing, it’s time to really focus on your brand’s unique voice. Does your content …
Category Archives: Marketing
Why Your Website’s Design Matters
First impressions are important. Whether interviewing for a job, meeting with a client, or giving a presentation, this common sense conclusion seems to be ingrained in most of us. When the stakes are either not as high, or not as personal, this is often forgotten or misunderstood (wearing nice fall clothes before going for a …
How to weather a negative review
The one-star review. Every business with a platform dreads getting hit with a bad rating. How could this have happened? What went wrong? How will it affect how people see my business? How could it have happened? Who knows. What went wrong? Maybe nothing. How will it affect your public image? That all depends… on …
Getting started with your content strategy
At Grey Leaf Media, we take content very seriously. We build beautiful, functional websites, but without valuable content, your marketing effort is only halfway done. Content is extremely important, but if you’re reading this, you probably already knew that. Content marketing introduces your brand to the world in a very personal way, and it helps …
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How To Create A Basic Marketing Strategy
The best time to plant a tree was 20 years ago. The second best time is now. – a timeless proverb One does not reap the benefits of a tree for several years after it is planted. The expectations of immediate results is born in the mind of a fool. And yet, the result of …
Boats, Business, and Market Growth
The rising tide lifts all boats. –Henry B. F. McFarland Have you enjoyed the rise of a niche market as it grows into maturity? Have you also noticed that some businesses seem to enjoy enhanced buoyancy compared to others? What about in search results? Do All Boats Rise? If you are a legitimate player in …