Finding Your Brand’s Voice

When it comes to standing out as a business online, it’s not enough to just write content. Writing good content is the first step, but differentiating yourself from your competitors is key. Now that we’ve talked about the basics of content marketing, it’s time to really focus on your brand’s unique voice. Does your content …

Why Your Website’s Design Matters

First impressions are important. Whether interviewing for a job, meeting with a client, or giving a presentation, this common sense conclusion seems to be ingrained in most of us. When the stakes are either not as high, or not as personal, this is often forgotten or misunderstood (wearing nice fall clothes before going for a …

Getting started with your content strategy

At Grey Leaf Media, we take content very seriously. We build beautiful, functional websites, but without valuable content, your marketing effort is only halfway done. Content is extremely important, but if you’re reading this, you probably already knew that. Content marketing introduces your brand to the world in a very personal way, and it helps …

Boats, Business, and Market Growth

The rising tide lifts all boats. –Henry B. F. McFarland Have you enjoyed the rise of a niche market as it grows into maturity? Have you also noticed that some businesses seem to enjoy enhanced buoyancy compared to others? What about in search results? Do All Boats Rise? If you are a legitimate player in …

Welcome to Grey Leaf Media

I guess for our first blog post, an introduction is in order. Who are we? Why are we here? Why Grey Leaf? Everyone wants to know everything about everyone else these days, don’t you think? We are a husband and wife team: one specialty coffee guru who knows a fair amount about the topic of …

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